Combinations

Above: Combinations of icon and type logos.

Below: Very cool layout of the skate icon, this could be a great background for a flyer in the future, or a website. 

JKDS Business Cards

Business cards for Joel Kelly Design. I do not think the amount of negative space on the left is an issue, but i think some people might...

More Skate Escape!!

An bicycle I illustrated and a type logo with watermark bicycle in the background, maybe i need to make the bike in the background a little darker.

Savannah based site, WAY COOL

A cool site to check out when you have a minute. It is designed and run by one of Savannah's best creatives, Jessica Reiling. Enjoy!

Savannah Creative 

Skate Escape

Above: Some type logos that keep the feel of the old/familiar/sixties, and does not relate to children like the "SK8 Escape" logos. Third one down is my favorite. Also pictured above, some icons for Skate Escape that play off street signs.

SK8 Escape KIDS!

I think these look great,  but it looks like they don't rent skates out to ages 13 and older.

JKDS

Joel Kelly Design is an architectural and interior design studio with nice branding, but I know the owner is looking for something new, so I thought about doing this for the re-branding.

Skate Escape

The pictures above are exterior pictures of Skate Escape. Skate Escape is across from the main entrance of Atlanta's Piedmont Park. When I was walking to my car last night, i saw Skate Escape and thought it to be the perfect candidate for the re branding project. Skate Escape sells rentals, does repairs, and has a very friendly staff. It's a great place that should be a lot of fun to re brand.

Over iT

Over iT is an Atlanta based company specializing in IT Consulting for small businesses. When asked to create a web icon for their website, this is what I came up with.

H2O Atlanta

The Concept: A bottled water company based out of Atlanta.

The images: Below are logos I created for the company.      

The favorite is featured below. The design is playing off the scientific elements of water. (Hydrogen bonds, etc.) I am currently working on a 3D version which should really enhance the logo.

Logos: The Good, the Bad, & the Ugly

Let's Start with the Worst

Above: The logo for The Brazilian Institute for Oriental Studies, this may be worse than the logo for the bank that looked like a robber. 

The Good

The following logos are good because of their cleanliness and readability. While retaining these features, they are also unique.

The standpoint logo is not as unique as the others, but the neatly illustrated icon works with the work and the type.

Apple's logo has a nice three-dimensional shine aspect to it. Little details, like the bite and the leaf disconnected from the apple, make this illustration unique.

Westinghouse's timeless logo works in all colors, and looks beautiful on their products. A lot of options for animation with this too. 

The classic NBA logo relates to the National aspect of the name by using the same palette as the American flag. The clearly illustrated basketball player is a unique and readable shape.

The Bad & The Ugly

There is nothing original about this logo. It is old and has a poor image of the flag. The image is misplaced as well. It looks like this was made in 5-10 minutes.

The Homework's logo is very cute. I would love for them to decorate my daughter's princess dream home in the backyard, unfortunately, that's not their speciality.

Mr Diamond seems like a nice guy, but using an actual picture for a logo doesn't seem to work well. Maybe it would look nicer if the picture was higher quality. This logo does not communicate anything to the viewer. What does he do?

Arts and Laminates is a company that produces beautiful custom furniture. The beauty they produce is in no way reflected in this crowded, dated logo.

What's ironic about this logo being bad is that it is for a design company. This logo is creepy. There are spiders on top of two small globes. DDD must stand for Dark Dungeon Design.

Personal Design Company Concept

When naming my design company, I wanted to include my name without repeating the norm. (Example: "Joe Buckel Design" is not unique) Although the proper pronunciation characters are used, I worry people may not know how to pronounce the word properly-- which could work or hurt the design, depending on the individual.