Opening: Popstars and Cokeheads at Kai Lin tomorrow

Hands On Atlanta ReBrand: Phase I

step 1: DEFINE.

1. What do you offer? Define the qualities of this.

FROM SITE: "A wide assortment of flexible volunteer opportunities for individuals, families, corporate and community groups."

2.What are the core values of what you offer? What are the core values of your company?

Service, individual's potential, partnerships, diversity, civic engagement, volunteer leadership, volunteer innovation.

3.What is your mission?

FROM SITE:

"Hands On Atlanta builds community and meets critical needs through volunteer service and civic engagement."

"...building community and meeting critical needs in schools, parks, senior homes, food banks, pet shelters, low-income neighborhoods and more."

4. Any Specializations within your company?

Volunteer placement.

5. Target audience market?

People in Metro Atlanta healthy enough to volunteer.

6. Existing tagline or slogan? What message is it sending?

"Do Something Good" Provides a call to action, encouraging people to actively make a positive impact on the world.

7. From the answers you've gathered so far, what is a personality/character that could represent you? (Celebrity, car, etc.)

Elton John

What qualities about this character stand out? Is the personality innovative, creative, energetic, or sophisticated?

As a knighted, gay man, with a flamboyant fashion sense, he represents some of the company's core values; diversity, service, and individual potential.

8. How does this personality interact with your target audience? Which qualities get the attention of your audience?

He is a local at times (he has a condo in Buckhead) and very well known. His accent and fashion sense gets him noticed by the general public, and of course his fame will get him noticed.

9. Review your answers, create a profile, describe the personality with words just as if you were writing a personal ad. be creative.

Non Profit Company for Special App

Hands On Atlanta is basically a volunteer placement program for local organizations/schools/etc. People who want to volunteer can go to Hands On and find out wthe details of how and where to volunteer.

I chose them because I love what they do, but they need help. For example.

Tutorial I'm Using for Flash Music Video

I am going to speed up the fade and overall movement so it creates quick transitions that react nicely to the tempo of the song.

The tutorial is here