Thursday, January 10, 2008

Logos: The Good, the Bad, & the Ugly

Let's Start with the Worst


Above: The logo for The Brazilian Institute for Oriental Studies, this may be worse than the logo for the bank that looked like a robber. 


The Good

The following logos are good because of their cleanliness and readability. While retaining these features, they are also unique.




The standpoint logo is not as unique as the others, but the neatly illustrated icon works with the work and the type.



Apple's logo has a nice three-dimensional shine aspect to it. Little details, like the bite and the leaf disconnected from the apple, make this illustration unique.



Westinghouse's timeless logo works in all colors, and looks beautiful on their products. A lot of options for animation with this too. 




The classic NBA logo relates to the National aspect of the name by using the same palette as the American flag. The clearly illustrated basketball player is a unique and readable shape.



The Bad & The Ugly



There is nothing original about this logo. It is old and has a poor image of the flag. The image is misplaced as well. It looks like this was made in 5-10 minutes.


The Homework's logo is very cute. I would love for them to decorate my daughter's princess dream home in the backyard, unfortunately, that's not their speciality.



Mr Diamond seems like a nice guy, but using an actual picture for a logo doesn't seem to work well. Maybe it would look nicer if the picture was higher quality. This logo does not communicate anything to the viewer. What does he do?



Arts and Laminates is a company that produces beautiful custom furniture. The beauty they produce is in no way reflected in this crowded, dated logo.





What's ironic about this logo being bad is that it is for a design company. This logo is creepy. There are spiders on top of two small globes. DDD must stand for Dark Dungeon Design.

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