Wine & Roses Gala 2010 : A Benefit for the Cystic Fibrosis Cure

The Wine and Roses Gala is an event that happens once a year. It is a black tie event with dinner, a silent auction, and of course, wine and roses. I believe the roses are used as part of the silent auction and as an overall elegant theme to the event. It raises a lot of money that goes towards the cure of Cystic Fibrosis. YOU can be part of the silent auction! If you would like to put your out into the world, get a line on your resume, and raise some money by doing something you enjoy, you should consider donating a piece to the auction. Painting, drawing, ceramics, a basket of one-of-a-kind pieces (including maybe a 13month typographical calendar). If you ar eintersted please contact me, so many would appreciate your support-and spread the word!

Anyway, below are 4 uses of the logo I created for the event. Shauna, Michelle, John, and Nathan helped me with color choice, so thanks for that guys! I think these will look grat on signs, auction forms, etc. I hope it is clear what it is, but in case it's not, it's a wine glass/rose.

MODA Cards

Three poster concepts created three logos with similar layouts. They are each combined with the existing MODA logo. I plan to place these, bottom centered, on the back of the greeting cards.

There will also be, on the back, a small, 8 pt explanation of the concept, similar to the MODA holiday card we saw. Below, is the explanation of the bird concept. You will also see a pattern, inspired by the lovely and talented Shauna Perry, made out the bird.

Plea for help

Black, white, or grey?

Love Nests Concepting

Type creates a shape of love and endearment:

Bird sitting, as if on it's nest, with the eye as a camera. The lens as the eye shadows the saying, "The eyes are the window to one's soul" or something like that.

The boxes came from the idea of picture frames. Self portrait, camera.

I Madmened Myself

The Evolution of The Bird Poster

The first icon idea of the bird to allude to the nest, and the train to allude to keepsakes. Also, the experiment with a new tag line begins, Endearments Engineered. A way to sum up the show's theme in two words.

Enter the copy, MODA's official description of the show. Also, the line experiment begins as a way to hint at the engineered displays the photographs will take on at the show.

I try the MODA red to try to bring attention to the poster and stay true to MODA branding. This is where those sayings, too much of a good thing and less is more really shine through as true statements...

...so back to the white.

Next, we say goodbye to the lines and the new tag line. The structure concept gets put on hold until I maybe find another way to allude to it. The new tag line gets replaced with MODA's official tag line, or subtitle actually, Photographs and Objects.

Now, we introduce the camera as the heart concept. The show is about a person's endearments captured through The Portfolio Center Student's photography and displayed by the GA Tech Industrial Design students.

Person's Endearments + Portfolio Center Photography = Camera where the heart goes

GA Tech Industrial Design's Display = The close-up (display) of the enlarged heart/camera

Early Bird (Student) Gets The Worm (Muffins)

I designed this to get student's attention, but it was too formal, so then I designed the next one. Hope this one gets people to look...

Speaker Series 09-10 Style

The logo I created for Campus Events' Speaker Series 2009-2010. Campus Events has lined up 6 guest speakers this school year, pretty good ones too. The first is Jeff Corwin.

Below is the first ad of the series. It will serve as a template for every speaker's ad. I worked to really brand the Speaker Series this year by giving it a logo and stressing the importance of keeping all promotional materials stylistically consistent.

Gym Class Heroes Flyer

I started off submitting this one to Spotlight, but they pointed out that the important info jsut was not noticeable enough.

So then I used a very bright colors and a very noticeable font to make it stand out more, I think this one is more eye catching.

Stream of Ideas for Love Nests

Potential copy that explains the exhibit:

Type idas, clean, maybe something to differentiate the words, besides a space:

Taking the title literal, I made nests out of the MODA logo. I thought that since there were photographs of sentiments in the show, that I would put photographs of keepsakes in the nests. The repetition makes the nests look like christmas wreaths though.

Then I started to think to go simpler because that is MODA's style. I liked the the idea of having sentiments though, so I took the same concept, but made it more abstract with icons Maybe the bird can be sitting on the icons (instead of a nest)

The first idea:

BOGO @ Epson.com