The first icon idea of the bird to allude to the nest, and the train to allude to keepsakes. Also, the experiment with a new tag line begins, Endearments Engineered. A way to sum up the show's theme in two words.
Enter the copy, MODA's official description of the show. Also, the line experiment begins as a way to hint at the engineered displays the photographs will take on at the show.
I try the MODA red to try to bring attention to the poster and stay true to MODA branding. This is where those sayings, too much of a good thing and less is more really shine through as true statements...
...so back to the white.
Next, we say goodbye to the lines and the new tag line. The structure concept gets put on hold until I maybe find another way to allude to it. The new tag line gets replaced with MODA's official tag line, or subtitle actually, Photographs and Objects.
Now, we introduce the camera as the heart concept. The show is about a person's endearments captured through The Portfolio Center Student's photography and displayed by the GA Tech Industrial Design students.
Person's Endearments + Portfolio Center Photography = Camera where the heart goes
GA Tech Industrial Design's Display = The close-up (display) of the enlarged heart/camera
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