Their existing storefront is excellent, and lends itself very well to the concept of industrial/renew/recycle/etc. Applying a large 3D logo as the main sign will really catch the viewers eye when they are looking for or just driving around the store. The giant type says entrance so the user is not confused as to where to go, it is made very clear here, in a visually exciting way, I mean, who doesn't love giant type?, that the entrance is to the right.
Small teasers of the big giveaway sign will serve as the road signs for way-finding. The cropped logo serves as the teaser. The company name remains in tact though, and an arrow (drawn in the same style as the logo mark) directs the driver or pedestrian where to go.
INTERIOR
Interior signage will mimc the builidings exterior signage when the curvature and brush metal texture of the way-finding signs is used in the room signs as well.
The logo is repurposed here as a label for the restrooms. A subtle technique I am using to give the volunteer more of an experience.
A poor rendering of the type on the floor. "Make Something Better" is the new slogan I came up with for H.O.A. The existing slogan, "Do something good" lends itself very well to the organization, but "make something better" reinforces the logo's concept of renewing/reusing.
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