BRAND IDEA & AUDIENCE
Metro-Atlantans, with primary focus on inner-city Atlantans, voluntarily improving the environmental and educational quality of their community.
STIMULUS
MakeSomethingBetter.org
TASK & EXECUTION
Introduce the tag and steer viewers to the web site by placing the web address and logo mark in high traffic pedestrian areas. The letters and logo mark will be so large scale that they will be able to be crawled through, sat on, and leaned on. Next to the interactive imagery will be a stand with postcards that people can take with them. The postcards will give general information regarding the organization with contact and volunteer information.
RESPONSE
The viewer should interact with the signs and remember their experience, the message, and be intrigued to go to the site.
MATERIAL
Signage: Non-toxic, weatherproof plastic dug into the ground with steel rods
Postcard: Semi-gloss card stock
SIZE
POSTCARD HOLDER: 4’ high
HEART: 8’x7’
MAKE: 16’ wide x 4.5’ at highest point
SOMETHING: 32’ wide x 5’ highest point
BETTER: 26’ wide x 4.5’ highest point
LOCATION
Piedmont Park facing 10th St across from Argonne St.
Centennial Olympic Park facing Centennial Olympic Park Dr across from Nassau St.
Lenox Mall Ground Plaza (words stacked)
FUNDING
Proposal to city/apply for grant.
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1 comment:
The wave of the long run is in electronic LED signs. the web site is offering the LED signs are extremely energy-economical, brighter than neon, cool to the touch and straightforward to put in.
LED signs
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