Lizzy Loeb Package Ready to Go

Heads-Up Records, not Chuck Loeb's Label

Check out the album covers I found when I was searching for the Heads Up logo for Chuck's CD.

Chuck Loeb Resource, Heads Up Records

http://www.headsup.com/ecards/3117/industry.html

Lizzy Loeb Schematics

Now comes the best part, mocking it up! Hopefully my craft skills don't hurt me again. My design skills seem to become less important when I produce mockups because of my poor craft. I need more sturdy hands, maybe I have restless hand syndrome.

Creative Outdoor Advertising

HOA Outdoor Signage Brief

BRAND IDEA & AUDIENCE
Metro-Atlantans, with primary focus on inner-city Atlantans, voluntarily improving the environmental and educational quality of their community.

STIMULUS
MakeSomethingBetter.org

TASK & EXECUTION
Introduce the tag and steer viewers to the web site by placing the web address and logo mark in high traffic pedestrian areas. The letters and logo mark will be so large scale that they will be able to be crawled through, sat on, and leaned on. Next to the interactive imagery will be a stand with postcards that people can take with them. The postcards will give general information regarding the organization with contact and volunteer information.

RESPONSE
The viewer should interact with the signs and remember their experience, the message, and be intrigued to go to the site.

MATERIAL
Signage: Non-toxic, weatherproof plastic dug into the ground with steel rods
Postcard: Semi-gloss card stock

SIZE
POSTCARD HOLDER: 4’ high
HEART: 8’x7’
MAKE: 16’ wide x 4.5’ at highest point
SOMETHING: 32’ wide x 5’ highest point
BETTER: 26’ wide x 4.5’ highest point

LOCATION
Piedmont Park facing 10th St across from Argonne St.
Centennial Olympic Park facing Centennial Olympic Park Dr across from Nassau St.
Lenox Mall Ground Plaza (words stacked)

FUNDING
Proposal to city/apply for grant.

Hands On Atlanta Ad Signage Render

Another version of the same idea

Maybe this needs to be contained a bit, because although Lizzy's personality is free and outgoing, energetic, fun-loving, etc, her music is a bit softer. She did say she wanted to become more "poppy" though. This design is an attempt to portray that vivacious personality while trying not to lead the consumer to think that the music will be fast and loud. Am I over thinking this?

A little bigger

LL Idea 2, thoughts?

I was inspired by her love for the music of the 60s-70s music and her sense of playfulness and livelihood.

One month left! That means you need FREE COFFEE!

Idea for LL Cover

This may even work better for Chuck.

GSU Night at Six Flags Postcard and T-Shirt.

I think the piece is stronger when ticket locations are here revealing more of the blurred coaster pic:

But they wanted it to stand out more:

Shirt Disclaimer:

1.) It was not my decision to rip off the classic Master Card campaign, I was told to do it. I fought it, but I was defeated.

I'm always getting defeated by the non-design trained higher ups. There are only so many ways to remind them, I'm the designer, remember? Who's to say my way is better than their way, but still... I'm the designer... I am. ;)

Final New Logo- Joe Buckel Design

Interesting CD Package Design

By George

My First Movie Trailer : Nick and Nora's Infinite Playlist

Personal Logo Exploration - Digital Sketches

These are first first first drafts/ideas/digital sketches.

Fun NYC Signage

Glam signage on the sidewalk and walls of Manhattan:

A mirror in the hallway of Hotel Paramount off Times Square, depending on the weather, certain words illuminate, very cool:

On Coney Island:

An abandoned boardwalk game:

Coney Island logo on a t-shirt:

I don't know what to say, but I love it:

The original Nathan's:

Sign Mock Up Phase I

Hands On Atlanta Signage Renders

EXTERIOR:

Their existing storefront is excellent, and lends itself very well to the concept of industrial/renew/recycle/etc. Applying a large 3D logo as the main sign will really catch the viewers eye when they are looking for or just driving around the store. The giant type says entrance so the user is not confused as to where to go, it is made very clear here, in a visually exciting way, I mean, who doesn't love giant type?, that the entrance is to the right.

Small teasers of the big giveaway sign will serve as the road signs for way-finding. The cropped logo serves as the teaser. The company name remains in tact though, and an arrow (drawn in the same style as the logo mark) directs the driver or pedestrian where to go.

INTERIOR

Interior signage will mimc the builidings exterior signage when the curvature and brush metal texture of the way-finding signs is used in the room signs as well.

The logo is repurposed here as a label for the restrooms. A subtle technique I am using to give the volunteer more of an experience.

A poor rendering of the type on the floor. "Make Something Better" is the new slogan I came up with for H.O.A. The existing slogan, "Do something good" lends itself very well to the organization, but "make something better" reinforces the logo's concept of renewing/reusing.