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The trailer for Everything is Illuminated captures the emotions of the movie. I watch the trailer, and remember how much I love the movie, and I remember exactly how I feel when watching the movie; that's what makes a trailer successful.
The Dark Knight trailer is well organzied, sound, video, everything. After seeing the movie a couple times, I see how much work went into the trailer. It reveals exactly enough plot, emotion, and special effect to provide interest, and accurately portray the film.
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